Technologies
Title: | Market Mirchi |
Area: | Rural Technologies |
Focus Area: | Agriculture Marketing |
Developing Agency: | Rural Technology Action Group(RuTAG)-Indian Institute of Technology(IIT), Bombay |
Email: | sbagnihotri@iitb.ac.in |
| Youtube Link : | https://youtu.be/EN-TR5vbves |
Brief Description
Description : | Market Mirchi utilizes its website and app to employ a unique bottom-up approach for rural marketing in India. Over 70% of direct market linkages for farmers, FPOs, SHGs, and rural businesses are generated, all provided free of charge. The platform covers agro produce, agro inputs, rural products, and rural jobs categories for free direct marketing. |