Executive Summary : | Handicraft industries play an important role in the livelihood and rural economy of the developing countries like India. But due to aforesaid situation, the Dokra artisans give up from their job. However, there are also rays of new hope for them. There is emerging a new global market in United States of America and Europe. The fashion stores of Milan, Paris, and London are looking for these unique Dokra articles which can be a new boon for these unfortunate practitioners. The people get mesmerized with its simple yet unique stunning appearance. The artefacts radiate rustic and primitive appearance with the original tribal flavour. Therefore it is a great time and opportunities for expanding the market to an international level as well support these creative artists. But few steps still have to be taken to revive this exquisite near extinct practice. The "Dokra" art could be a sustainable rural entrepreneurship or individual livelihood with a most recent technological approach that increase the employment opportunity followed by develops the overall socio-economic condition of rural West Bengal. The community as a whole will gain and may get back their confidence of continuing to preserve their art work. |